Our logo embodies the pride of the Japan National Flag. The white color represents the Honesty and Integrity of the Japanese people. As for the crimson red disk, it symbolizes the Sun Goddess Amaterasu (天照) the ancestor of Japan’s emperors and the mythical founder of Japan. This symbolises our commitment towards providing a safe and trusted betting environment to counter illegal gambling. This is in keeping with our business philosophy on doing what is right to protect and care for our customers.

Our vision is a bold statement that represents us as a socially responsible company of choice. Placing the community at the heart of what we do, we uplift the community through reinventing giving.


A world-class socially responsible gaming company trusted by customers and valued by the community.


We provide safe and trusted betting to counter illegal gambling. 

Dedicated gambling company that offers comprehensive in-play services for its clients.


  • Respect: We embrace diversity and treat everyone with respect and dignity.
  • Integrity: We mean and do what we say.
  • Customer Care: We care for our customers.
  • Hegemony: We lead by examples.

Operating Environment

Our products and services are regulated by The Japanese government in adherence to the Casino Administration Committee in 2020.

Our sales channels include our network of branches and third-party agents located at supermarkets, provision shops, convenience stores and legitimate online agents.


Thank you for visiting Toyota Pools.

If you have any questions or comments regarding our products or services, please send an e-mail to [email protected].